I lost my job two years ago, and I thought it was the perfect time to reassess my life. As I searched for a new job online, I became more intrigued with the idea of running my own site, like so many seemed to be doing so easily. I plunged head-first into setting up a niche site, using some of my savings to make sure it looked beautiful. When I still had no customers four months later, I panicked. I consulted with a professional search engine marketing firm on a friend’s advice, and they saved me. I now have a very nice little web businesses.