There is an interesting new marketing campaign from the company that makes the soft drink Dr. Pepper with advertisements claiming that their new drink is not meant for women because it is a macho type of diet soft drink with only ten calories.  Comments from the director of marketing at Dr. Pepper suggests that the campaign both online, through seo company strategies and offline through television commercials is not meant to be insulting to women.  The director said that the company executives met and discussed for quite some time how far they wanted to go with a campaign and decided on one that was strong and direct yet fun.