When you think about your next pharmacy career move, how would things be different for you if pharmacy employers and recruiters actually sought you out? Personal branding (the process of clarifying and communicating what makes you and your unique value proposition different and special) allows you to make a name for yourself. It differentiates you from your peers and helps to position you as a leader in your field – as a specialist and an authority who knows how to do a job and fill a particular niche in the workplace better than anyone else. Once you are clear on your personal brand, you can use it to project a cohesive brand image and value proposition throughout all your pharmacy job search activities, and do so in a way that addresses the specific concerns of your target audience. By knowing and promoting your brand, you achieve instant, precision-like focus that positions you as the ideal candidate for the specific type of opportunity that interests you. You gain immediate competitive advantage and therefore will be on the road up the pharmacy career ladder.