Insurance leads are information about prospective clients, who might end up purchasing insurance policies. Every insurance company has their own set of insurance leads, and it is seen that insurance leads have the highest lead to customer conversion ratio than any other leads. There’s a reason for that, and that is insurance is the subject matter of solicitation. No one will buy an insurance policy just because it is advertised on television. But they will buy it if a human being approaches them and explains the features of the policy. That is the reason why insurance leads are so much in demand.